In the ever-dynamic digital landscape of the UAE, the path to unlocking success is paved by the golden bricks of exceptional customer journeys and easy user experiences (UX). Picture this: you're in the mood to shop – whether it’s your weekly grocery restock or luxury retail therapy, and while you’re all set – you’re faced by annoying pauses, unclear CTAs, broken links, or just a slow-load. There’s nothing more jarring than a bad user experience. Whether you're a savvy shopper, a tech enthusiast, or a wanderlust traveller, the key to actual customer satisfaction lies in the hands of a digital guru, UI/UX expert or an all-in-one creative agency that shapes your digital engagements down to perfection.
Today we come forward with an appreciation of the top 5 brands in this region that have successfully set new standards, achieved newer heights, faster and, grown their customer loyalty by simply mastering the art of UI/UX.
Starting off with the region’s powerhouse, Noon – the eCommerce marvel
This heavyweight champion of UAE's eCommerce arena, knows, understands, and speaks fluent eCommerce. Their website is a UX masterpiece, a smooth ride through the dunes of product options – and let’s not get started on the selections available ranging up to a jaw-dropping 20 million products (yes, you read that right!). Despite millions of options, they’ve got smart search algorithms on which means, you’ll see more of what you like, at all times.
In fact, Noon has been recognised by MENAbytes with an 8.0 rating over its competitors for ensuring a hassle-free shopping experience!
What UX strategies are they doing right?
- Personalized shopping recommendations followed by in-app notifications.
- Strategic payment partner collabs and streamlined checkout process.
- A mobile-first approach with unmatched switch between noon, groceries, minutes, and pay.
Next up is etisalat by e&: UX and so much more
This telecom titan, knows that keeping everyone connected is more important than ever and in addition to their rebranding and digital transformation, they've revamped their UX game with user-friendly mobile apps, chatbots that are more helpful, and billing processes so simple that even your grandma could pay her phone bill with her eyes closed.
What UX strategies are they doing right?
- AI-powered chat support that's smarter than your smartphone
- Easy billing, recharge, activations, and payment options
- An unparalleled user-friendly mobile app interface
Flying next is Emirates: Reimagining UX better
The pride of the UAE's skies, Emirates understands that getting from point A to B shouldn’t just be about being a smooth vessel but a memorable experience. Their digital overhaul has made booking flights, managing bookings, and accessing in-flight entertainment a walk in the park. With an 88.6 customer loyalty score, they've soared higher than the Burj Khalifa (well, almost).
What UX strategies are they doing right?
- A user-friendly mobile app that's as slick as the airline's service
- Personalized travel recommendations
- In-flight entertainment options accessible online
Next in line, shining bright is the world’s most luxurious hotel, Burj Al Arab
The iconic Burj Al Arab isn't just about opulent suites and gold-plated everything; their digital presence is equally mesmerising. The hotel's website is a visual masterpiece, allowing potential guests to drench in luxury before arriving virtually.
What UX strategies are they doing right?
- High-quality visual content that'll make you feel like you're already there.
- Effortless online booking/check-in process.
- Virtual tours and immersive experiences that'll leave you craving a staycation.
Finally, the master of ambition and the city-maker, Emaar, transforming Real Estate through UX
This entity is one that doesn’t need an introduction and has redefined the home-buying experience. They understand that buying a home is a journey of a lifetime, and their website is a masterpiece of property listings, interactive floor plans, and a mortgage calculator that'll make you want in, the minute you’ve landed at their doorstep. In fact, based on the brand’s commitment to customer needs, their brand reputation has increased their sales by a staggering 25%.
What UX strategies are they doing right?
- Interactive property exploration tools that'll make house-hunting feel like you’re right there.
- Mortgage affordability calculators that make financial planning easier than ever.
- 360-degree virtual property tours that allow you to explore every nook and corner from the comfort of your couch.
As UAE businesses set their sights on the digital horizon, a performance marketing agency is a brand’s secret weapon to unlock and achieve success. Whether in Dubai or elsewhere in the UAE, a creative agency is always armed with the latest insights, best global practices, a house of creatives, industry-leading acumen, and tools to transform your online presence into a reality.
If you’re looking for a creative marketing agency that is here to find you a solution – whatever your objective may be, get in touch with the experts at tarqeeeb. Together, let’s begin building your tarqeeeb, today.
About tarqeeeb
tarqeeeb proudly seeds from the innate desire to arrive at a solution – whatever your objective may be. It is a creative marketing agency homegrown in the UAE that is here to power brands, businesses, and marketing agencies with Offline Design Solutions and Online Content Solutions. Home to a collective of the most creative minds in the region, design specialists, UI/UX artists, content geniuses, and project management guides, tarqeeeb is co-founded by Naren & KC, both of whom flaunt over a decade-plus of expertise in partnering with globally renowned brands within the MENA landscape and across international lands.
